Kenya Online Betting Statistics 2026
Comprehensive data on Kenya's online betting industry. Over 8 million active bettors, 94% mobile usage, and crash games growing 156% year-over-year. Free to cite with attribution.
Last updated: May 2026 | Sources: BCLB Reports, Safaricom M-Pesa Data, Industry Surveys
Key Statistics 2025/2026
8.2M+
Active Bettors in Kenya
Estimated active online bettors in Kenya (2024)
94%
Mobile Betting Share
Percentage of bets placed via mobile devices
KES 487
Average M-Pesa Deposit
Average deposit amount via M-Pesa in 2024
156%
Crash Games Growth
Year-over-year growth in crash game popularity
Most Popular Betting Categories in Kenya
* Based on transaction volume data from licensed Kenyan betting platforms (Q4 2024)
Betting Activity by City
| City | Active Bettors | YoY Growth |
|---|---|---|
| Nairobi | 2.8M | +22% |
| Mombasa | 890K | +19% |
| Kisumu | 620K | +24% |
| Nakuru | 480K | +16% |
| Eldoret | 410K | +21% |
M-Pesa Betting Transaction Insights
KES 487
Average Deposit
Per transaction via M-Pesa
2.3 min
Avg. Withdrawal Time
From request to M-Pesa receipt
98.7%
M-Pesa Market Share
Among mobile money betting payments
How to Cite This Data
Journalists, researchers, and bloggers are welcome to cite this data with attribution:
"Kenya Online Betting Statistics 2026" - Wezabet Research, December 2024. Available at: https://wezabet.com/kenya-betting-statistics-2026This data is provided under Creative Commons CC-BY 4.0 license. For media inquiries: research@weza.ke
Experience Kenya's Leading Betting Platform
Join over 8 million Kenyan players on Wezabet. BCLB licensed, instant M-Pesa, 20% daily cashback.